Privacy Policy

Last updated: October 16, 2025

Flo Labs LLC (“Flo IO,” “Flo,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit www.feelflo.com (the “Site”), make a purchase, or interact with us by email, SMS, or other means.

By using our Site or providing your information, you agree to this Privacy Policy and our Terms of Service.

Information We Collect

We collect information from you in several ways:

Information You Provide Directly

When you:

  • Make a purchase or create an account

  • Subscribe to emails or SMS messages

  • Enter your information at an in-person event or sampling experience

  • Contact our team for support

  • Participate in surveys, promotions, or giveaways

We may collect:

  • Name

  • Email address

  • Phone number

  • Billing and shipping address

  • Payment information (processed securely by our payment providers)

  • Account login credentials

  • Marketing preferences

  • Product feedback or reviews

  • Any other information you voluntarily provide

Automatically Collected Information

When you visit our Site, we automatically collect:

  • Device type and browser information

  • IP address and general location

  • Pages visited, time on page, and referring URLs

  • Purchase activity and cart behavior

  • Cookies and similar technologies (see “Cookies & Tracking Technologies” below)

Information From Third Parties

We may receive information from:

  • Payment processors (to confirm transactions)

  • Analytics and advertising platforms (to understand performance)

  • Social media platforms (if you engage with our content or ads)

  • Fulfillment and shipping partners (for delivery updates)

How We Use Your Information

We use your information to:

  • Process and fulfill orders, payments, and deliveries

  • Provide customer support and respond to inquiries

  • Send transactional messages (order confirmations, shipping updates)

  • Communicate marketing offers, product news, and event updates via email or SMS

  • Improve our products, website experience, and advertising relevance

  • Detect and prevent fraud or unauthorized access

  • Comply with legal obligations and enforce our Terms of Service

Email & SMS Marketing

When you opt in on our Site, during checkout, or through an in-person signup, you agree to receive marketing communications from Flo IO.

  • Email Marketing: You may unsubscribe at any time using the link at the bottom of any email.

  • SMS Marketing:

    • By providing your mobile number, you consent to receive recurring text messages from Flo IO.

    • Message frequency varies. Message and data rates may apply.

    • Consent is not a condition of purchase.

    • To opt out, reply STOP. For help, reply HELP or contact hello@feelflo.com.

  • We may use trusted third-party platforms to send these communications and to manage your preferences.

  • We maintain suppression lists to ensure opt-outs are respected.

Cookies & Tracking Technologies

We use cookies, pixels, and similar technologies to:

  • Enable core functionality (shopping cart, account login)

  • Measure website traffic and performance

  • Personalize your browsing and marketing experience

  • Serve relevant ads through retargeting partners

You can adjust cookie preferences in your browser settings or through available cookie consent tools on our Site.

Disabling cookies may limit some features of the Site.

How We Share Information

We may share your information only as necessary to operate our business:

  • Service Providers: With vendors who perform services on our behalf (e.g., payment processing, shipping, email/SMS delivery, analytics, customer support).

  • Legal Compliance: To comply with laws, regulations, court orders, or to protect our rights, property, and users.

  • Business Transfers: In connection with a merger, acquisition, or sale of company assets.

  • With Your Consent: When you explicitly allow us to share certain data (e.g., testimonials, reviews).

We do not sell or rent your personal information.

Data Retention

We retain your information only as long as necessary to:

  • Provide our products and services

  • Comply with legal obligations

  • Resolve disputes and enforce agreements

When no longer needed, your data is securely deleted or anonymized.

Your Privacy Choices

You can:

  • Access or update your account information anytime by logging in.

  • Unsubscribe from emails via the link in any message.

  • Opt out of SMS marketing by replying STOP.

  • Request deletion or access to your personal data by emailing hello@feelflo.com.

If you are in a jurisdiction that grants specific rights (such as under the CCPA or GDPR), you may have the right to:

  • Request access to the data we hold about you

  • Request correction or deletion

  • Object to processing or request portability

We will honor such requests in accordance with applicable law.

Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information against loss, theft, and misuse.

However, no system is completely secure. By using the Site, you acknowledge and accept this risk.

Children's Privacy

Our Site and products are not directed to children under 13, and we do not knowingly collect personal information from them.

If we learn that we have collected such information, we will delete it promptly.

International Users

Flo IO operates from the United States.

If you access our Site from outside the U.S., you consent to the transfer and processing of your information in the U.S., where privacy laws may differ from those in your country.

Links to Other Websites

Our Site may contain links to third-party websites. We are not responsible for their privacy practices, content, or security.

We encourage you to review the privacy policies of any third-party sites you visit.

Updates to This Policy

We may update this Privacy Policy periodically.

If we make material changes, we will update the “Last updated” date above and may notify you by email or a notice on our Site.

Your continued use of the Site after changes take effect means you accept the revised policy.

Contact Us

Flo IO
Email: hello@feelflo.com

If you have any questions or privacy requests, please contact us and include your full name, contact details, and the nature of your inquiry.

For people who breathe.